HOUSE OF HYPE | Brands, Celebrities, Media, Event Marketing

Casio to Gift ‘G-Shock’ Watches at Sundance

18 January 2010

Casio will be gifting its ‘G-Shock’ watches to House of Hype guests 2010 Sundance weekend!

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Samsung Gifts Latest ‘Mythic’ Phone at Sundance

18 January 2010

Samsung showcases and gifts its brand new Mythic A897 mobile phone to House of Hype guests Sundance weekend. The new technology features live AT&T Mobile TV right from the extra-large 3.3” touchscreen. And if there’s nothing on TV, a slew of social networking apps and messaging options will keep you busy chatting with friends and [...]

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AT&T To Host Recharge Lounge Sundance Weekend

17 January 2010

For three days at the 2010 Sundance Film Festival, AT&T will introduce its ‘Recharge Lounge’ at the House of Hype on Main Street, where film industry elite and celebrities will come relax, refresh, and recharge with complimentary AT&T-branded mobile phone charging stations and wireless internet provided on ‘Samsung Go’ netbooks. Guests will also be able [...]

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House of Hype Sundance Charity Line-up

16 January 2010

Pictured: ONEXONE foundation E! Entertainment’s movie correspondent Ben Lyons will host the First Annual ‘House of Hype Hot 100 Dinner’, Saturday, January 23rd at the House of Hype. The five-course sit down dinner will be prepared by guest chef Larry Greenwood of STK, and will feature the hottest 100 power players at the 2010 Sundance Film [...]

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Sean John Debuts Mens & Womens Outerwear at the House of Hype

16 January 2010

Sean John Outwear will showcase and gift its FALL 2009 mens and womens jackets at the House of Hype. Sean John Premium Snorkle Men’s Jacket Sean John Crowned King Men’s Jacket Sean John Royal Supreme Men’s Jacket Sean John Distressed Faux Sherling Women’s Jacket

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House of Hype Sundance Movie Line-up

16 January 2010

House of Hype is proud to announce it will be hosting the official cast dinners and/or after parties for the following movies featured at the 2010 Sundance Film Festival: Pictured: Katie Holmes & Paul Dano ‘The Extra Man’ is about Louis Ives, a lonely dreamer who heads to Manhattan to become a writer, and moves into the [...]

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2010 Sundance Film Festival

15 January 2010

The Film Lounge | The House of Hype | The Supper Club January 22nd – 25th, 2010 306 Main Street, Park City, UT 84060 Friday, January 22nd House of Hype Hospitality Lounge 11am-5pm AT&T Recharge Lounge – Wireless Internet and Mobile Phone Charge Stations Complimentary Breakfast and Lunch by Kitchen 24 VIP [...]

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NIVEA For Men Produces Seeding Lounge MTV VMA Weekend

29 September 2009

At the House of Hype VMA Weekend, NIVEA creates its very own lounge space where it promotes its new masculine line, NIVEA For Men. Top talent, musicians, and music industry insiders were invited to test out the list of products, which included NIVEA For Men post shave balm, face wash, & protective lotion. For the [...]

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Starbucks’ Via Gets Ready to Brew at VMA Bash

29 September 2009

Just weeks before the launch of its highly anticipated VIA Ready Brew, Starbucks was looking to promote the new coffee products to entertainment industry insiders, as well as to generate buzz surrounding the pre-launch of the product. The coffee company features its VIA ready brew product at the signature House of Hype’s VMA Weekend in [...]

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House of Hype Goes International at the Cannes Film Festival

15 May 2009

For the first time in its history, House of Hype, in conjunction with Music Loves Fashion, makes its international debut at the world’s most prominent film festival, the Cannes Film Festival. House of Hype produced a two-day event on board the Pegasus II, the largest yacht docked in Cannes. This 200-ft. yacht played host to [...]

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